Product marketing

For this issue, I partnered with Maximilian Fleitmann, founder of Magier - a leading design-as-a-service agency for Startups and reviewed 6 SaaS/AI homepages. The teardown includes: Attio, Clay, Jimo,...

If you’ve ever been the only PMM or the only marketer, you know the drill: Sales wants enablement and air cover to close deals. Product wants better messaging and positioning to justify capabilities. ...

Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-s...

Positioning, Strategy and Vision are connected business concepts but the relationship between the three things is frequently misunderstood. I've seen some folks describe the relationship between the t...

Competitive positioning has always been central to product marketing. Whether you work in a sales-led org or a product-led growth (PLG) motion, good positioning means buyers immediately understand wha...