Product marketing
The difference between product marketing at a startup vs. a large enterprise
Jodi Talks
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The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs an enterprise business? While this post was originally writt...
The product-led marketing (PLM) deep-dive guide
TheProductLed
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In the era of PLG, traditional marketing is dying. I am here to tell you: don’t get left behind. The future of marketing is product-led. As a growth operator, advisor, and consultant, I have seen coun...
Willingness-to-pay: Creating permanent competitive advantage for the right reasons
A Smart Bear
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The best businesses deliver $4 of value, charge $2, and costs them $1 to do it. It’s an obvious formula for both profit and happy customers, but what does “$4 of value” even mean? Economists have labe...
How to launch the coolest product in the world (before it exists)
The Product Marketer
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On an otherwise dull train journey home last week, I watched one of the most exciting product launch videos I’ve seen during my time working in tech. I can’t remember the last time I was so inspired -...
How to create a customer-facing roadmap (+ example)
Behind Product Lines
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Customer-facing roadmaps (CFRs) may be the most misunderstood and underrated tool in the B2B SaaS playbook. Product teams have intense debates around their internal product roadmap and how to prioriti...