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Product marketing

The difference between product marketing at a startup vs. a large enterprise

Jodi Talks
|
Product marketing
The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs an enterprise business? While this post was originally writt...

The product-led marketing (PLM) deep-dive guide

TheProductLed
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Product marketing
In the era of PLG, traditional marketing is dying. I am here to tell you: don’t get left behind. The future of marketing is product-led. As a growth operator, advisor, and consultant, I have seen coun...

Willingness-to-pay: Creating permanent competitive advantage for the right reasons

A Smart Bear
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Product marketing
The best businesses deliver $4 of value, charge $2, and costs them $1 to do it. It’s an obvious formula for both profit and happy customers, but what does “$4 of value” even mean? Economists have labe...

How to launch the coolest product in the world (before it exists)

The Product Marketer
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Product marketing
On an otherwise dull train journey home last week, I watched one of the most exciting product launch videos I’ve seen during my time working in tech. I can’t remember the last time I was so inspired -...

How to create a customer-facing roadmap (+ example)

Behind Product Lines
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Product marketing
Customer-facing roadmaps (CFRs) may be the most misunderstood and underrated tool in the B2B SaaS playbook. Product teams have intense debates around their internal product roadmap and how to prioriti...
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