Product marketing

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...

Product Marketing Managers (PMMs) are in demand, particularly at technical startups. This wasn’t always the case—for the past decade everyone was obsessed with finding a “growth hacker.” But now founders are reaching out to ask: Where do...

Whenever we talk to founders about their first marketing hire they say “I need a product marketer.” But, if you ask what that means you get a different answer every time. Likely because product marketing means a range of things, and it v...

In a field as vast and diverse as Product Management, there are so many different types of Product Manager. One of the most common, aside from a regular PM is a Product Marketing Manager. If you’ve been job hunting for a while, you’ve pr...