Product marketing
How to launch the coolest product in the world (before it exists)
The Product Marketer
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On an otherwise dull train journey home last week, I watched one of the most exciting product launch videos I’ve seen during my time working in tech. I can’t remember the last time I was so inspired -...
How to create a customer-facing roadmap (+ example)
Behind Product Lines
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Customer-facing roadmaps (CFRs) may be the most misunderstood and underrated tool in the B2B SaaS playbook. Product teams have intense debates around their internal product roadmap and how to prioriti...
What is product marketing? (2025 edition)
The Product Marketer
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Several years ago now, I wrote a post called What is Product Marketing? It’s still my most read post. But since then, I've worked at a few more companies, and consulted many more, and I've had this na...
10 product launch pitfalls PMMs must avoid
Behind Product Lines
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More products in the future will die a silent death. Not because they weren’t innovative enough, but because they failed to capture a sufficient piece of the attention pie. Building a great product is...
The rise of product marketing in Europe
The Product Marketer
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To understand this, we need to look at what’s happening outside of our bubble. With US foreign policy shifting to a more cautious stance on Ukraine and global security, European leaders are recognisin...