Product marketing

First-time founders know that finding product-market fit is the key to launching a successful company. But they too often assume it’s simple to achieve, especially when building a product they’re exci...

What’s the secret sauce behind the apps you can’t seem to put down? If you’re a product manager, you’ve probably wondered why some apps nail engagement while others struggle to keep users interested. ...

Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: Do your sales and marketi...

Clay co-founder and CEO Kareem Amin sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how he grappled with narrowing Clay’s scope and tactics for landing on the right ICP...

Before transitioning into Product Marketing, I spent a decade in sales, including over five years in the B2B SaaS space. During that time, my colleagues and I often found ourselves frustrated with mar...