What we've learned about talking to users
Welcome to our new newsletter, Product for Engineers. We launched it because (1) there’s a real dearth of resources for engineers (and technical founders) who want to level-up their product skills; an...
Using growth & product marketing strategy to position yourself on the right mountain
When it comes to positioning, you only have a few mountains that you can climb before too many dollars and days have passed, so you need to ensure you’re at the right starting point. In today’s “do mo...
Leah's product-led growth guide
Defining product-led growth is somewhat tricky. The concept has changed so much over the years - the term was used only in a B2B context at first! Still, we can isolate some common talking points: In ...
The art of product marketing in a digital world
New and dynamic digital and social mediums are changing the way we market new products. These choices, while having amazing benefits, can prove to be counterproductive when not leveraged properly. Bra...
Do you know what your product is hired for? Jobs to be Done can help.
Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because inevitably I hear produ...