Product marketing
On Product Marketing
Helen Min
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Product Marketing Managers (PMMs) are in demand, particularly at technical startups. This wasn’t always the case—for the past decade everyone was obsessed with finding a “growth hacker.” But now founders are reaching out to ask: Where do...
What Is Product Marketing Management?
Product School
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In a field as vast and diverse as Product Management, there are so many different types of Product Manager. One of the most common, aside from a regular PM is a Product Marketing Manager. If you’ve been job hunting for a while, you’ve pr...