Wirecutter has to be on every short list of websites that affiliate marketers look up to and try to draw inspiration from. Its impact on product choices from its in-depth reviews is so high that there...

I spent 24 hours tweeting AI generated content. This is a short write up of what I did and what I think about using AI content to build a personal brand on Twitter. I don’t think there’s anything grou...

NP Digital, a leader in performance marketing, has completed negotiations to acquire one of the industry’s most popular search marketing tools. AnswerThePublic does exactly that by listening to autoco...

In the past, whilst creating a new media brand for a construction niche, I remember speaking with another marketing professional, telling her that I wanted to build a 'cool brand'. That was what the n...

What do book critics, book bloggers, and journal editors have in common? Editorial reviews. Book critics, reviewers, and some bloggers write editorial reviews for books, while journal editors review a...