So, you’re thinking of becoming a copywriter in 2022… I’m not surprised. In addition to all the shifts in the workforce since the pandemic, according to Google Trends, there’s also been a steady incre...

In March 2022 I interviewed 15 in-house SEOs with the goal of how they work and get things done with development teams to get a better understanding of the audience for my SEO Product Ownership course...

A few years ago, marketing operations roles did not even exist. So why is it becoming one of the most important areas in the digital landscape, and how can you implement it properly in your company? H...

We are in an extremely interesting market for talent lately. Especially for roles that are in high demand like marketing, product, and project management. Top talent now has the power to go to a new c...

I recently gave a talk on Psychology and UX. My goal was to present a number of principles (or learnings) from psychological science that can help us design better experiences. In order to achieve tha...