Learn how McDonalds used psychology to increase their global revenues by 15% with their “state-of-the-art” self-serve kiosks. I just landed in London for work, when I saw a familiar sign...Let's try o...

I’ve written before about Growth Strategy in the context of Patreon as part of a larger planning cycle. That was a complex, multi-week (maybe month!) process to get to a growth strategy for a company ...

Today, I want to share a written interview with Katie Dill, Stripe’s Head of Design. Stripe is a company that’s widely known for its focus on craft and quality and Katie is one of the most influential...

Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business ...

Hi! I’m Kira Klaas, and you’re reading the first edition 🗞️ of my newsletter, where I’ll be sharing my perspectives on corporate brand-building and marketing. Scroll on to jump into brand-market fit....