It seems like everyone is launching a newsletter these days. And for good reason, newsletters are like written tv-shows in your inbox. Meaning, if you nail it — your newsletter becomes a part of someone's day, and something that individu...

If we jumped back ten years and talked to publishers about where their fledgling romances with the platforms would end up, many would be horrified. What was once supposed to be a golden opportunity to reach and connect millions of people...

In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Two and a half years ago, we introduced Google Anal...

In 2020, AirBnB cut $542 million of performance advertising spend and saw no measurable falloff in attributable sales. They continued this ad-slashing practice in 2021, with similarly eye-popping numbers. Could it be that all those ads d...

Let me start by repeating the advice I gave last week that building community and reader interaction on a blog takes time. It won’t happen over night but develops day by day. It is also something that YOU need to take the lead in as a bl...