Before we dive in, let’s first explore why investing in a referral program for your newsletter is a worthy use of your time and effort. Aside from creating the best content possible (that should be a given), every newsletter’s next prior...

Smart teams are using artificial intelligence marketing to grow fast. Some of the biggest brands like Google, IBM, and Airbnb are using AI marketing tools to gain a competitive edge. We’ve uncovered some of the best AI software on the ma...

In 2012, I realized I had a problem. My iPhone made me twitchy. It called to me from my pocket, the way the Ring called Bilbo Baggins. My moment of clarity happened in my living room. I was sitting on the floor one evening, building trai...

You’ve finally nailed product-market fit. Customers are telling you how much they love your product. Now it’s time to focus on building your team. Before product-market fit, founders typically lead sales & marketing, and they should. It’...

Listen closely if you’re trying to make more money! This little detail could be costing you millions of dollars. I want to talk about the difference between branding and direct response marketing. I thought it would be helpful to you if ...