While 8 out of 10 people will read a headline, only 2 out of 10 will read the article. This 80/20 headline rule is notable because it tells us one thing: People read more headlines than articles. This is why your headline is so important...

Use of Google Analytics has now been found to breach European Union privacy laws in France — after a similar decision was reached in Austria last month. The French data protection watchdog, the CNIL, said today that an unnamed local webs...

In this video, I reveal the exact marketing plan we’re using to grow @AppSumo so that you can copy some things we’re doing for your business and be inspired to scale your business to the next level....

Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years ago. From that picture, we can learn little about the North Star as it looks today. We can see only a snapshot of how it looked in the p...

Lately, we have published recommendations for iOS apps and dating app developers. As we were addressing best design principles or mistakes, we felt that perhaps something was missing. How should a team track the quality of their product’...