Enterprise architecture and technology innovation leaders must explore and understand emerging Metaverse technology to facilitate adoption and implementation. The Metaverse is a collective virtual open space, created by the convergence o...

For any startup, getting the first 100 customers is always a challenge. Long term, different companies take different approaches to acquisition, but the first 100 users are always native to each company. Having said that, there are few s...

A classic brand funnel would measure how consumers move through their purchase journey including awareness, familiar, consider, purchase, repeat and loyal. The brand funnel tell you where your brand is now, and when analyzed with intelli...

NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But figuring out exactly how many people are...

Marketers from ethnically diverse backgrounds earn less than their white peers at every level of seniority, according to exclusive data from the 2022 Marketing Week Career and Salary Survey. Our analysis finds marketers from ethnic minor...