Standalone broad keyword strategies belong to the past. In 2021, the combination of Google’s focus on user experience and intent, alongside the rise of conversational search and applications such as voice search, means that long-tail SEO...

If you could see into the future and put words in your audiences’ mouths, what would they say about your company? This is not a newsletter about time travel or manifesting realities, but it is about creating perceptions. Perceptions are ...

While installs aren’t everything (in truth, they’re just the starting point), they’re essential for boosting your user base and beginning your journey to app success. We like to think of them as the first step towards app domination. App...

It’s not the writing that you need to be worried about. It’s the algorithm. The algorithm is killing a lot of great content. It’s supporting a lot of great content, too. But you need to know how it works to make sure it draws the right p...

An effective landing page grips the visitor’s attention through copy and visuals. It imparts all the pertinent information about the brand’s service or product to the visitor and tells them, “Hey, you need this, you need us.” In short, ...