Are Meta’s ads colossal duds or clever marketing? Over the past week, Faceboo…I mean Meta has dropped a couple of ads to entice the eyes, ears, and hearts of any and everyone that will listen. Unfortunately, the ads in the innovative and...

This case study digs into the psychology behind YouTube’s recent attempt to solve its user retention challenges (and monetization!). It’ll show you why knowing which psychology principles to apply and when is key. It was late at night I ...

Instagram earlier this year said it would explore the idea of creator subscriptions and was later spotted developing a feature that would offer exclusive Stories that were only visible to a creator’s subscriptions. Now, it seems, the com...

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting...

Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a good thing? Because even great branding has to change with the times. The company has grown from a newsletter distribution platform to a glo...