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Monday, October 18, 2021
The ROI of SEO, how coaches and consults can drive leads with email marketing, user retention tactics test on 300 million users, and more.

The ROI of SEO

Moz
|
SEO
Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points ...

Drive leads with email marketing for coaches and consultants

Keap
|
Email marketing
You left your corporate 9-5 and leapt into entrepreneurship to finally have the freedom and lifestyle you’ve been dreaming of. Yet, somewhere along the way, your dream turned into 70-hour weeks and less money than you made as an employee...

People evaluate emotionally and then rationalize their decision

Inverted Passion
|
Psychology
Many evolutionary psychologists believe that reason evolved to justify our actions to strangers. This justification was necessary because strangers couldn’t take one another’s claims at face value. Such claims had to be backed with reaso...

YouTube outlines key areas of focus for shorts after the first year of the format

Social Media Today
|
Social media
YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the app. Shorts was actually launched last Septembe...

8 user retention tactics tested on 300 million users

Growth.Design
|
Growth
Growth.design did an amazing case study on how Duolingo, a language-learning website and app, used different retention tactics on its over 300 million users. It's a fun and interactive case study to go through and is great for marketers ...
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