If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It is a little—but only a little. Knowing when it’s time to transition from attracting leads and trust-building to sales is crucial, and making an ...

Imagine buying a dress online because a piece of code sold you on its ‘flattering, feminine flair’ — or convinced you ‘romantic floral details’ would outline your figure with ‘timeless style’. The very same day your friend buy the same d...

Coderwall is a community for developers to share development and design tips, tools, and projects. They wanted to take a data-driven approach to user acquisition via organic search. From an SEO perspective, Coderwall was already pretty a...

One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions hav...

You’ve likely vetted a number of PR agencies and sat through hours of calls and presentations to find “the one”. PR requires a heavy investment of time and resources, so you want to make sure it’s worth it. A top tech PR agency should be...