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Tuesday, October 5, 2021
What really happened to Facebook, how the Morning Brew grew to 1.5M subscribers, interview with Snapchat's CMO, and more.

Understanding how Facebook disappeared from the internet

Cloudflare
|
News
“Facebook can't be down, can it?”, we thought, for a second. Today at 1651 UTC, we opened an internal incident entitled "Facebook DNS lookup returning SERVFAIL" because we were worried that something was wrong with our DNS resolver 1.1.1...

How to hire your first growth marketer

AngelList
|
Growth
You’ve finally nailed product-market fit. Customers are telling you how much they love your product. Now it’s time to focus on building your team. Before product-market fit, founders typically lead sales & marketing, and they should. It’...

Prospect theory and loss aversion: How users make decisions

Nielsen Norman Group
|
Psychology
When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions (i.e., questions or options giv...

How Morning Brew’s referral program built an audience of 1.5 million subscribers

Mission.org
|
Email marketing
Ijoined Morning Brew in 2017, back when our daily newsletter had a modest 100,000 subscribers. Since then, our audience has grown to 1.5 million — in just 18 months. I wanted to share how we did it — both to tell our story, but also beca...

Kenny Mitchell, CMO of Snap – Storytelling with discipline and soul [Podcast]

CMO Moves
|
Growth
After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Ke...
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