Organic search is one of the most powerful customer acquisition channels, and a well-implemented search engine optimization (SEO) strategy can become a central source of traffic and revenue for consumer content hubs and B2B companies ali...

What is product marketing? What does a product marketing manager do? How has the role evolved over time? Mike a seasoned PMM at Google breaks it all down....

Social media is an incredible tool that has allowed billions of people all over the world to connect...

Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part of this expansion plan was SEO. Every day, thousands of Amer...

In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving customer retention was to blowing out the product’s growth story. By May 2015, I ...