In a world without marketing, businesses would have no idea what their customers want, and customers would have no idea what companies carry the products they need. Even if you don't realize it, marketing plays an important role of your ...

There are numerous ways for video media creators to make money on YouTube beyond advertising. The article sheds light on 15 such strategies you can try to monetize your YouTube following — even if you're a fairly small channel....

Right now, everyone wants in on podcasts — including gaming influencers. For gaming and esports content creators who are well-established on Twitch and YouTube, podcasts create new opportunities to apply sponsorships and brand partnershi...

The 2021 Q2 Video Benchmarks report is in from Extreme Reach amid CTV gains from fuboTV. We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers a...

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. When I joined HubSpot in January 2014 ...