In order to eventually use public relations successfully, you must first have a basic understanding of what PR is. Public relations is a strategic process of communication used by individuals, businesses and organizations to create a pos...

At a cafe a long way from here (and whose name I am not at liberty to divulge), Bill Bernbach, Marshall McLuhan, and Steve Jobs met for a cup of chamomile and a slice of Heavenly Hash cake. While it’s impossible to vouch for the complete...

Internal links are the most powerful SEO lever you control 100% after content. That’s why I created a guide that explains every little aspect of it: best practices, strategies, and axioms. After finished, you’ll be able to optimize your ...

In their own words: Al Ries & Jack Trout are probably the world’s best-known marketing strategists. Along with Jack Trout, Ries is credited with coining the term “positioning”, as related to the field of marketing. If there are laws of t...

We begin with an interesting comment on Quora, which we’ve slightly modified: An idea is not a mockup. A mockup is not a prototype. A prototype is not a program. A program is not a product. A product is not a business. And a business is ...