I wonder how a marketer from the 1980s or earlier would react if they were thrust into this modern business landscape. It would probably be a jarring experience on a similar level. “I saw a computer once and it was about the size of a sc...

With the news that Apple Mail will block some email tracking in iOS15, there's been active concern in email marketing circles (and by that I mean #EmailGeeks Twitter) about what it means for our work. Specifically, Apple Mail will block ...

As the marketing world braces for the impact of having far less consumer data to work with, with the arrival of Apple's ATT update, and Google working on similar measures, Google has today announced a new update for Google Analytics whic...

Let me tell you a secret: I spend the first two hours of my Monday workday not working. Ok, it's not that much of a secret; it's the headline of this piece, and it's blocked out on my calendar. By this point, every Jane, Dick, and Harry ...

If you think that your picture is the only reason why people may double-tap your photo on Instagram, you are kind of wrong. In fact, captions are playing a very important role in the whole Instagram experience. Today, your audience won't...