The cool new thing on Facebook is for Mark Zuckerberg to drop product news in live audio rooms. So today, Zuckerberg took to his brand’s Clubhouse competitor to announce its next new thing: Bulletin, a newsletter platform. Bulletin is bu...

Iris Shoor (@IrisShoor) is Founder & CEO at Oribi. She's a marketer turned CEO, and after two successful startups started Oribi (backed by Sequoia & TLV partners) to try and solve the marketing attribution and analytics problem for good....

Have you googled yourself or your company recently? I bet you have, but this doesn’t mean you have a branded search optimization strategy. Brand-driven search is so much more than URLs you see ranking for your brand name. It’s an ongoing...

Every customer that engages with an ecommerce store goes through the customer lifecycle. They may drop off at different points in that lifecycle, or they may carry through it and become loyal brand advocates. One of the best ways to help...

Building an audience on social media isn’t just about distributing content. Flooding your channels with content might earn some attention, but you’ll need to find a way to convert that attention into leads or sales. Planning your content...