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Tuesday, November 26, 2024
What is product positioning, the future of brand experience, how to influence buyer behavior, and more.

Product positioning: What is it and how to create a moat

Wynter
|
Product marketing
Early in April Dunford’s career, she grew a scrappy startup CRM Janna Systems from $1 million to $70 million+ in under 18 months. Her marketing team didn’t use misleading sales tactics or corporate gr...

Five steps to starting your product-led growth motion

Lenny Rachitsky
|
Growth
I’ve read hundreds of articles about product-led growth (PLG), and they all kind of blur together. So when founders ask me for advice on building their PLG motion, I still don’t know where to point th...

The future of Brand Experience (BX)

Kevan Lee
|
Branding
How do direct-to-consumer businesses grow today? They build remarkable brands. If you ask leaders at some of the biggest DTC businesses in the world for their keys to success, they will invariably sta...

Marketing psychology: Influence buyer behavior

Demand Curve
|
Psychology
When supermarket owner Sylvan Goldman invented the first shopping cart in 1937, customers didn't want to use them. Thinking they looked effeminate, men preferred to stick to handbaskets. And women, ti...

Really Good Emails (Resource)

Really Good Emails
|
Email marketing
The web's best, and most attractive, curated collection of over 6,210 emails, showing off both design and code. Check out ecommerce, fashion, retention, or brands like Pinterest, Apple, Postmates, and Invision....
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