For years, Reddit has quietly been an under-utilized marketing channel, but recently, it has officially become a powerhouse in search visibility and truly the front page of the internet. Recent Google...

This handbook helps you write nonfiction books and blogs for three reasons: 1. Keeping thoughts to yourself can be a disservice to the world. If you have something important to say and you say it well...

Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest sig...

It’s easy to imagine top-performing teams working their magic through creativity alone, but the truth is something different: consistency, impact, and scale come from a deliberate, structured approach...

Apple has a new paper; it’s pretty devastating to LLMs, a powerful followup to one from many of the same authors last year. There’s actually an interesting weakness in the new argument—which I will ge...