AI

This guide focuses on success criteria that are controllable through prompt engineering. Not every success criteria or failing eval is best solved by prompt engineering. For example, latency and cost ...

If your brand depends on being found in search, GPT-5 should be on your radar. It’s faster, it can handle more complex reasoning, and it changes the way ChatGPT decides what content to show and who se...

Yesterday, we talked about proof of work. Or what we really mean: proof of value. That article is your foundation. Think of it like the base curry for all our dishes. Whether you're making butter chic...

Not the hype. Not the doom-laden predictions. But the messy, complicated reality that content practitioners navigate every day. Let's start with what we know. GenAI tools come with significant problem...

Apple has a new paper; it’s pretty devastating to LLMs, a powerful followup to one from many of the same authors last year. There’s actually an interesting weakness in the new argument—which I will ge...