In the movie Any Given Sunday, as Al Pacino delivers a rousing speech to his team of underdogs before the biggest football game of their lives, he says the following: “You find out life’s this game of...

This is likely the hardest and the most important part of hiring a marketer — scoping out who to hire and why. Surprisingly, founders often pay the least attention to this part. They throw together a ...

Successful marketing is based on a clear understanding of what you are trying to achieve. It sounds obvious, but it’s remarkable how many businesses try to sell a product or a service which they thems...

Here’s my recommended sequence to find your early customers: 1. Start by reaching out to your network, looking for people who match your ICP. 2. Go cold outbound, but be strategic about it. 3. Tap you...

What do you know about your customers? Do you know what actually makes them buy or why they choose you? Conventional wisdom says you can get to know your target audience by studying demographics such ...