Google has understood concepts, relationships, and the meaning behind content through entity recognition for years now. But it’s only suddenly become far more important to non-technical SEOs and conte...

A weak offer can kill your business. Weak offer = "I will think about it." Great offer = "When can we start?" When your offer is weak, three things happen: You confuse prospects (and confused prospect...

This week’s edition is a little different. Most of the time, I share deep-dive guides - tactical frameworks, strategic plays, and tested SaaS GTM principles. But now we’re entering the second half of ...

We’re sharing some of our newest creation tools to make bringing your ideas to life on YouTube Shorts even easier and more fun. Transform photos into videos: Bring your story to life with Photo to vid...

We’ve seen a ton of commentary online about optimizing content to get large language models or AI search tools to send you traffic — often dubbed LLMO (large language model optimization) or GEO (gener...