The introduction of cost-per-action (CPA) ads is the first real sign that the platform is now embracing performance advertising.

How a viral video made in 20 minutes drove 5x sales. A breakdown of what caused the spike and how to replicate it.

Why the most common strategic advice is pulling your focus to the wrong thing.

When I write an ad script, I spend 50% of my effort on the first three seconds. Today, I'll show you 24 visual hook examples from tech companies.

People are up to 47.8% more forgiving of AI's mistakes when the AI uses self-deprecating humor (e.g. "My non-brain just froze") vs no humor.