AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s...

A big piece of working in social media is knowing how to work with creative people. The posts I’m most proud of usually come out of conversations and collaborations with designers, art directors, and ...

Many people ask: How can we get our content used as a source for the answers that ChatGPT and similar LLM systems provide to conversational searches related to topics important to our business? The an...

Let’s start with a moment that wasn’t supposed to matter. I was in Guitar Center Hollywood with a client. It was loud and slightly chaotic, as one might expect. It smelled like old tube amps and 50 sh...

Most companies don’t fail because their product is bad. They fail because they’re building the right thing—at the wrong time. They’re scaling sales before they’ve found the right customer. They’re lau...