Ever felt like you can’t come up with an effective message? Formulas can just be the right tool for you. Check out five formulas to use in article intros, in social captions, in emails, on landing pag...

If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Su...

I love reality TV shows. And, in particular, I love reality TV shows about work. If Ice Road Truckers or Cake Boss or Million Dollar Listing is on, I am tuning in. They’ve got it all. Good drama (did ...

A blog post URL is like an address for every individual post on your website. Changing the address is kind of like moving house: you need to make sure you do it correctly. If you don’t, you’ll end up ...

Claude has quietly become one of the most powerful AI tools. Its most surprising and useful feature launched this summer: Projects. I can now train Claude to assist me with anything I’m working on by ...