Imagine this: you’ve built an incredible SaaS product. You know it works. Your first (beta) users love it. But when you launch... ❌ No sales. ❌ No sign-ups. Because people don’t trust what they don’t ...

The Second Law of Thermodynamics states that the entropy (randomness) of the entire universe, as an isolated system, will always increase over time. This is rooted in the properties of heat: heat tend...

If you’re running a performance max (pmax) campaign on google ads, there’s a hidden money pit you might not even be aware of: branded search cannibalization. And if you care about incrementality—and t...

Google made a huge announcement at the end of January; they were to finally allow webmasters to query indexing and coverage data via an API. This sheet will pull out basic information from GSC: The last time Google crawled the page, The ...

Over the last 12 years, I’ve read many books to support my career. While I love Seth Godin as much as the next marketer, Purple Cow did not, unfortunately, have a profound impact on my work. Looking b...