You know those outbound messages that make you want to throw your laptop out the window? “Congrats on your new role!” “I noticed your company is growing.” “Company X deserves more SEO backlinks.” - fo...

If you read this newsletter with any amount of regularity, you already know that I think the scrubs brand FIGS has a great social presence. Not because they post all the time or participate in every t...

The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured, authoritativ...

The MVP is not dead. But “it works great” is not special anymore. A few years ago, shipping software was expensive and slow. In that world, minimum viable was a power move. Build the smallest thing, s...

Instagram announced that creators will be able to schedule Trial Reels, which will give users more control over their Reels experiments. The move may also help to improve reach and response. Trial Ree...