For the past three years, my team and I have been behind Wiz’s organic presence online - the social media, website, and viral projects that generate buzz about our brand. From a toy store for CISOs to...

In the 1970s, IBM was under attack from all sides. They were the leaders in the business computers market. And IBM System/360 computers were the iPhone of the 60s. But just like any new technology, th...

Writing Strategy comes with liability. The liability of delivering on it and eventually driving success of your company. You may write something meaningfully sharp, that it may piss off many others (w...

I read 2 days of ChatGPT's raw network traffic to see how it picks sources, which domains get cited, and how to rank in and get cited by ChatGPT.

So much so, even marketing managers who once were copywriters believe this is what you need to put on your landing page to convert more visitors. I thought so too. Even wrote so in my book: In Mario's...