OpenAI is releasing a new model called o1, the first in a planned series of “reasoning” models that have been trained to answer more complex questions, faster than a human can. It’s being released alo...

In one of my earliest professional roles I worked for Mervyn’s Department Store in their marketing department. We weren’t exactly a startup. We had thousands of employees and a retail footprint across...

Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, that was a silly question. Of course you do. We all know how easy it is to get distracted ...

The most important part of your page? Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling. When visitors see this, they decide to either keep scrol...

Case studies are social proof for SaaS companies. Airbnb has reviews, Uber has ratings, and you have case studies. It's almost certainly your highest leveraged and most utilized content tactic. While ...