Go to LinkedIn. Find a job description of the role you are targeting. Steal the words you see under ‘Responsibilities’. These are their top priorities. Turn the stolen ‘Responsibilities’ into a headli...

With Christmas fast approaching, Meta has announced some new ad updates for the end-of-year push, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions, and more...

Building great self-serve product-led onboarding is hard. What is good onboarding? What patterns (templates, checklist, tips) should you use and why? How should success be defined? Since every product...

In 2001, all business and tech publications were saying Steve Jobs just made a big mistake. Jobs announced that he decided to change Apple’s retail strategy. Up to that point, Apple had partnered with...

There are over 6 million blog posts published each day. Sure, 99% of those aren’t from your direct competitors, but you’re competing with them for attention all the same. The key to cutting through th...