Lifecycle marketing

Last year, my friends at Atlas Privacy built a mini-tool that lets people check if their data was leaked in a breach. It went viral and collected over 160,000 email signups. Then, for 6 months, Atlas ...

If you’re like most marketers, you have the basics of A/B testing down to a science. You develop a hypothesis about your tactic, decide which metric will determine a winner, choose your variable to te...

An onboarding email is an initial communication sent to a new customer after they have registered for your product or service. This email will outline the next steps in order to get fully up and runni...

How can you win a race when you can’t see 73% of the track? That’s essentially the problem B2B marketers are dealing with today. According to The APAC B2B Buyer Journey Research Report by Green Hat an...

Let's say you run a portfolio of five Shopify apps or nine Trello power-ups. You'd love to leverage email marketing for your SaaS business, but your brain is on fire. Five separate email lists is obvi...