“We don’t advertise” is a common refrain I see in founder stories. It’s usually a way to communicate product quality. Our product is so good we didn’t have to advertise. Ads are expensive. So not adve...

It’s been 10 years since I first wrote about the Four Fits. It’s the most popular piece I’ve ever written and something I refer back to in almost every strategy conversation I have. While the framewor...

You spend a great deal of time creating content. But does it actually turn readers into customers? If not, you might be missing a clear marketing strategy that guides people from their first visit to ...

I went to high school with a woman, let’s call her Miranda, who recently took a vacation with her husband to what looked like one of those resorts designed for people who want “authentic” Caribbean li...

Honestly, does anybody actually want this? Today, Meta has unveiled its latest AI project, with a custom feed of AI-generated video clips, which it’s calling “Vibes.” Because it sounds cool, or someth...