Companies often find themselves wrestling with the choice between offering a Trial or adopting a Freemium model. My take? Opt for neither, because Reverse Trials are simply.. better. Trials are a grea...

Go to LinkedIn. Find a job description of the role you are targeting. Steal the words you see under ‘Responsibilities’. These are their top priorities. Turn the stolen ‘Responsibilities’ into a headli...

In 2001, all business and tech publications were saying Steve Jobs just made a big mistake. Jobs announced that he decided to change Apple’s retail strategy. Up to that point, Apple had partnered with...

Building great self-serve product-led onboarding is hard. What is good onboarding? What patterns (templates, checklist, tips) should you use and why? How should success be defined? Since every product...

One of our 2024 goals at MKT1 is to help marketers stay up to speed on all things AI. Many of you are wondering if you’re “doing enough”, “getting left behind”, or “using AI for the right things”. So,...