Marketers are looking for new outbound tactics since mass emailing is not performing as much as before. Indeed, email open rates and reply rates have decreased a lot. In early 2023, generative AI dele...

I am happy to share the full list and results from my Pinterest experiments. I’ve added lots more detail to each category below. Here’s a quick look at the strategies that worked best for me! 1) Pin c...

Just because something worked for one site doesn’t mean it will work for you. Nevertheless, seeing what has worked for others can be fun and inspiring. Here are 10 SEO A/B tests that have all had a po...

For most of my decade-long experience in SaaS, I have been marketing to marketers. It was like cooking for the chefs, difficult, but I knew who they were, and what they wanted. Then for about a couple...

Following Elon Musk’s xAI’s move to open source its Grok large language model earlier in March, the X owner on Tuesday said that the company formerly known as Twitter will soon offer the Grok chatbot ...