I have a confession to make—I've been doubting the effectiveness of emails lately, specifically the onboarding series. You know, the kind that starts right after a customer signs up, aiming to boost a...

Five years ago, I launched this fortnightly newsletter about writing and marketing. As detailed in Everybody Writes 2, it took me 8 hours-ish to write the newsletter. Now I write it in half that time....

It only took a couple of user-friendly, AI-powered tools going viral for even the biggest skeptics in marketing to get on board and start figuring out how to use AI to make their marketing more effect...

I know Elon Musk hates P.R. and marketing teams (which is why none of his companies have either), and I realize that this saves a lot of money, especially considering the amount of press coverage that...

Using topic clusters on your website is an invaluable way to enhance your SEO marketing strategy. From demonstrating your industry expertise to helping your target customer solve key problems, you can...