I am a sucker for “winning against the odds” stories by small teams. If you share my passion for these heroic go-to-market endeavors, you will love this one. Meet Ajelix, the easiest way to get expert...

People love to brag. Especially when it makes them look smart, skilled, or part of an exclusive group. In my role as Director of Growth Marketing at Wiz, we discovered a ridiculously effective way to ...

If you’re like most marketers, you have the basics of A/B testing down to a science. You develop a hypothesis about your tactic, decide which metric will determine a winner, choose your variable to te...

The three-hour brand sprint makes the abstract idea of “our brand” into something concrete. At the end, you'll have a simple cheat sheet you can use to make decisions. The sprint consists of six exerc...

There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather tha...