A new research paper from OpenAI asks why large language models like GPT-5 and chatbots like ChatGPT still hallucinate, and whether anything can be done to reduce those hallucinations. In a blog post ...

I don’t like the traditional target market definition that focuses on demographics and firmographics: We sell to small businesses in the UK. Our fast-casual restaurant appeals to college students and ...

Brand positioning is the strategic discipline of defining what a brand means, who it matters to, and why it exists in the market, ultimately shaping its market position. It shapes how customers percei...

As a content manager, how can you filter content ideas and pick those most likely to drive traffic and conversions? In this article, you’ll learn how to strategically choose content topics that align ...

Imagine this… It’s a slow Sunday morning. You’re sipping your French roast coffee on the couch while scrolling through a lifestyle blog post. You’re reading about the blogger’s trip to Italy, silently...