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Monday, April 7, 2025
How Brex grew an SEO moat, how to re-engage lost email subscribers, using boring sign-up screens, and more.

How Brex grew a $280K SEO moat in just 8 months

Foundation
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Content marketing
Make every dollar count has long been Brex’s tagline. But lately, it feels more like they’re making every word count. With the launch of its Spend Trends subfolder in August 2024, Brex has rolled out ...

Why AI will lead to more “proof of reality” posts

Link in Bio
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Social media
One of the most-liked photos on activewear brand SET Active’s Instagram in March was likely made using Midjourney. Despite the campaign being passed around marketing circles when it launched, I’m emba...

Lost subscribers? Here’s how to re-engage your email list fast

beehiiv
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Email marketing
There are two truths to having a newsletter. The first is that people will unsubscribe. People are cutthroat, and if they don't want to receive emails from you (and only those free sewing patterns you...

Use boring sign-up screens

First 1000
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CRO
When it comes to sign-up screens, there is often a tradeoff between functionality and delight. Today, I want to convince you that erring on the side of functionality is the better strategy. First, let...

Meta launches Llama 4 models, driving improved AI performance

Social Media Today
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News
Meta has taken another step forward with its AI plans, with the launch of its Llama 4 AI models, which, in testing, have proven to provide better performance on virtually all fronts than its competito...
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