CRO

Web conversion is an often untapped and ignored growth lever. Here are some of the issues I’ve observed that hinder web conversion, and how to fix them: Context: I saw first-hand the power of a well-c...

Being able to do digital marketing successfully requires tracking the most important marketing metrics. Conversion rate is one of the most crucial numbers to track, but most companies forget that trac...

YC Partner Kevin Hale covers the first principles of conversion, one of the main drivers of growth for your startup, and how you can improve it starting with your landing page....

Generating leads is tough. Statistics show that 65% of businesses rate generating leads (and sales) is the biggest challenge they’re facing. There is a lot that you can do to generate more leads and t...

Digital marketers, B2B marketers, B2B businesses, Conversion rate optimizers, business owners, all those people have one significant thing in common: Those who know how to benefit from CRO. CRO stands...