If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. But, figuring out what tools to use for your specific co...

Hey, Tom here 👋 Welcome to a special edition of Marketing Ideas! In two words, 2023’s marketing can be defined as… low budget. It’s clear that tight budgets are still in play in 2024, but it’s FAR fr...

Remember Google Instant? Launched back in 2010, it was Google’s attempt to speed up search by delivering results as you typed your query. At launch, Instant led to a great deal of speculation — would ...

This could be interesting. Microsoft has announced that it’s updating its Retail Media tool with a new Creative Studio element, which will enable users to create totally new ads, in new formats, all v...

I'm writing this article on the back of a frustration that happened last week and many times over the past year: I have a problem on my list today because someone else (whom I pay) promised me somethi...