It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000. Whaaaat?! Triple the growth rate. đ€Ż How on earth did they... Well, in short, the...
Donât write your customer copy. Steal it. Before you think Iâm encouraging you to plagiarize, hear me out⊠In an ideal world, every company would heavily invest in upfront customer research. Marketers...
We love to make things complicated. It likely has to do with this psychological principle called âLabor Perception Bias.â Deep down we subconsciously associate value with the length of time it takes t...
Until youâve proven strong NPS and retention, youâre not ready to scale. Until then, the purpose of customer acquisition is getting a sample audience of users to test your ideas on and gather feedback...
Content design is answering a user need in the best way for the user to consume it. In my book, I said: âContent design is a way of thinking. Itâs about using data and evidence to give the audience wh...
