CMOs and their leadership teams are finding their foothold in the potential efficiency and creativity that GenAI promises to provide, while straddling the analog needs and benefits of a human-centered...

When I started in SEO, I learned a ton in forums. In the mid-2000s, social networks became the digital town square and a shift to a closed web. Now, Google launched a system called Hidden Gems that bo...

Learn how the new #1 App on the App Store uses psychology to promote wasteful consumerism during onboarding. This new Temu app I keep hearing about just came out of nowhere and went straight to the to...

I was studying Facebook ads system for Nintee, made some notes that you might find useful. Facebook ads work through auction: each ad opportunity has an auction, the winner of which is decided by tota...

Having received pushback from ad buyers, YouTube decided to push back its co-viewing ad measurement plans. The Google-owned video platform had originally planned to start transacting against its own c...