Activation is the rate at which new installs become active users. Think of it as the space between a user not knowing why they’re in your app and becoming a loyal user. Any user can download your app,...

Instagram has announced some new updates for live-streaming, which will make it easier to go live using third-party tools via desktop PCs. As per Instagram: “Now, if you’re a professional account, you...

The SEO life is not for someone who desires to work quietly from 9 to 5. And for the past 3 months, update after update and SERP’s test after SERP’s test (and now with the roll-out of Gemini, Google r...

I’ll be fully honest that I don’t love the separation of Brand and Product Design organizations. Every place I've been eventually moved Brand Design into Sales and Marketing (S&M) and Product Design i...

This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to our website. (Cue 🙄) But, I’m not a designer. So, I went to Googl...