TikTok has quickly become one of the most popular social media platforms and has become a tool to break into advertising. If you're a creator or influencer looking to expand your reach, TikTok is a pl...

X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see...

I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a day in class. Business writing is ...

A lot of CEOs have what I call a “black box” mental model of SEO. This “black box” mental model is extremely unhelpful for an SEO program. In particular: 1. It implies that the SEO team is the primary...

Have you asked yourself if your company should invest in Product-led Growth motion? Sales-led Growth motion? How about Marketing? But that is the wrong question to ask. You must play across all growth...