Before we get started, here are 10 subject line best practices: 1. Short and sweet is usually better. 2. Use personalization where you can. 3. Use numbers where possible. 4. Associate the reader with ...

It’s the beginning of a new era of AI at Google, says CEO Sundar Pichai: the Gemini era. Gemini is Google’s latest large language model, which Pichai first teased at the I/O developer conference in Ju...

It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...

When I was hired as PM Growth at GrowthHackers.com, one of my first few tasks was to create a growth model for the business. With my past experience and training, I was familiar with concepts such as ...

In late 2018, Freshworks launched a global marketing campaign titled Hit Refresh. It was mounted on a large scale, with an integrated media blast across billboards, airport properties, social media, e...