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Wednesday, August 13, 2025
How businesses are using AI to drive GTM, Threads reaches 400M users, how selling on Amazon boosts direct sales too, and more.

How top businesses are using AI to drive GTM performance in 2025

GTMonday
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Growth
Every year, we sift through mountains of data to surface the research that matters most to GTM leaders. We don’t cover everything. Just the signal. The stuff you can’t afford to miss if you’re trying ...

Threads reaches 400 million users, closing in on X’s usage

Social Media Today
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News
Meta’s Twitter clone app continues to grow, with Threads now up to 400 million monthly active users (MAU), rising from 350 million back in April. The update means that Threads is maintaining a steady ...

Selling on Amazon boosts your direct sales too

Science Says
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Ecommerce
You’re building a small, relatively new brand and exploring ways to drive sales. Your long-term goal is clear: build a strong brand and own the customer relationship. You don’t want to rely on marketp...

Here is how I approach starting a new job

Elena's Growth Scoop
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Career & jobs
Let’s just say I’ve started a lot of new jobs (on purpose, okay?), so by now I’ve got a pretty solid playbook for the first 30, 60, 90 days. And since I just kicked off a new chapter at Lovable, I fig...

Your brand can stand for two things at once

Embedded Brand Strategy
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Branding
When determining brand positioning, a typical step is narrowing the brand’s focus. What is the one thing our brand stands for? This focus helps align marketing efforts and build consistent brand ident...
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