When users leave, it's called churn. The strategies you implement to combat churn are called retention or stickiness strategies. The most effective retention strategy is what I call building state. It...

Research delving into a less visible component of Google’s search ads business — a network of third-party sites called Google Search Partners (also known as the GSP network or SPN) — has documented sc...

Aligning your keywords with how people search is a core principle of SEO. We noticed a drastic difference between the average monthly searches of a keyword our customer targeted and the keyword people...

You're putting some of your products on sale, as it’s time to get rid of some old stock. So you reduce last year’s baseball hats from $29.99 to $27.68, giving 7.7% off. “7.7% sounds a bit like a mouth...

Aaaand relax. Wine in hand. Take-away ordered. Catch-up TV sorted. You’re mid-show when the doorbell rings. FOOD’S HERE. You hit pause on catch-up TV – and what appears on-screen? A huge, mouth-wateri...