New and dynamic digital and social mediums are changing the way we market new products. These choices, while having amazing benefits, can prove to be counterproductive when not leveraged properly. Bra...

Using 100 marketing managers from European business schools, the researchers began with two pilot studies to measure the presence of the false consensus effect among marketers as well as their own int...

One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter. This post breaks down those key performance indicators (KPIs), and provides the be...

Last year, I quit my in-house marketing job in San Francisco, CA to become a full-time freelancer. Today, I’m living in NYC, working on my own time, and making more than double what I made as a salari...

Sustainable growth happens when your marketing is overflowing with empathy. This isn’t a new idea. More and more companies are working on understanding their customers and reflecting their customer’s ...