Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years on, we wanted to share another collection that has proved its worth, time and time ag...

It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...

As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers. Nik Sharma gets DTC companies on the map. As the CEO of Sharma Brands, a digi...

Software as a Service (SaaS) growth is supposed to be super exciting: peaks of irrational exuberance followed by a trough of disillusionment, a quick climb back up the slope of reality, and then a rea...

The most popular writing advice: Edit your work. The least common follow-up: How to edit your work. I've edited 3+ million words in 5 years. Here's the process I use to deliver A+ work that meets clie...