Does the inclusion or exclusion of the www in a URL affect organic search rankings? Some SEO professionals have claimed that domains using a www rank higher than domains not using a www, or vice versa. In this chapter, we’ll determine if...

Software as a Service (SaaS) growth is supposed to be super exciting: peaks of irrational exuberance followed by a trough of disillusionment, a quick climb back up the slope of reality, and then a rea...

I'm starting a new case study on the 🧠 psychology of ads... During my research, I re-read "Ogilvy On Advertising" and found a few gems (see slideshow below). Now, to make sure I don’t miss anything… What are some of the best (or worst) ...

Now, more than ever, companies are taking time to outline the steps that customers go through when engaging with them, whether it be an online experience, retail experience, or a combination of both. Customer journey mapping is an effect...

Unprofessional looking logos, not responding to customers, following trends—we've got a list of 11 branding mistakes with tips on how to avoid them....