When I was hired as PM Growth at GrowthHackers.com, one of my first few tasks was to create a growth model for the business. With my past experience and training, I was familiar with concepts such as ...

This might sound self-evident, but in reality there are all sorts of pressures that might lead you to ship mediocre or even iffy work. We promised the feature! We spent a lot of time on it! It’s not h...

Unless you have been living under a rock, you will have heard of the latest ‘big’ thing in the world of technology and marketing. That ‘big’ thing currently on a huge wave of hype is Chat GPT. If you ...

Building a DTC brand is tougher than it seems. An expert debunks many misconceptions, offers helpful tips and has a couple of suggestions for media companies. I look for patterns in media, business an...

In our experience, the main point of SaaS keyword research for SaaS businesses should be finding keywords that actually drive conversions (namely trial signups, demo requests, or contact us form fills...